Page Comparison

Product comparisons are a bit like survey questions - much is determined by how you ask. But the idea here is to stick as much as possible to the facts. Try to avoid value judgements, such as some feature being better or worse in one product than in another.

When creating the comparisons, try to state the features in such a way that the answer is yes or no. Any notes should go at the bottom of the page, after the table. Use emoticons for yes, no, and information indicators. For instance:

Feature	Product1	Product2
Can psychically determine what I want it to do.
After determining what I want it to do, actually does it.
After doing what I want it to do, sends a tweet.		Home

Notes

1. Anchor
   1 1

   Randomly fails when sending the tweet.

You'll probably find it much faster to copy and paste emoticons than to insert them via the menu. If you can manage it,